How to Start Your brand?

Starting your own brand as an artist is fun, but it can also be frustrating if you need guidance to decide where to start.

Although there are many roads to success, this book has already outlined the steps you need to help you get started on the right track. With this guide, you’ll have a well-established makeup or hair brand in no time.

It is hard to make a name for yourself as a freelance hairstylist even if you’re extremely talented. That means that you need to build tactics to get your name out of there. 

Your goal is to fill your chair with a booking. Unfortunately, most hairstylist colleges do not teach advertisements. This one is where we come in. Here are several established methods for attracting more clients.

Be the purple cow

To get more customers, you have to stand out from your rivals. The hair/make up industry employs 1.4 million workers. This means you need to mark yourself to discover your specialness. That is what makes you one of the best hair stylists in the salon. It is a smart thing to read “The Purple Cow”.

Your brand should be everywhere you do. That includes ads, your branding, your business cards, and your business act. Branding means you can be recognised when you are next having your hair trimmed.

Follow HARO

Aim to stand out from most career candidates. Get a free press to sign up for Support a Reporter (HARO). Sign up for free. That is everything you have to do to read the emails.

If a reporter wants an expert stylist, give them your pitch. 

You might end up on TV, online, or in a magazine as a hot stylist. Being a specialist will help you get more customers. Trust me if you get good press in your local area? Your time to acquire clients will reduce. 

Cross-promote to have more customers

The reason this industry is still surviving and not being captured by the giants is that it is based on personal networking. You make connections for life. 

Network and search for resources that want to help each other out. See how you can reach out to companies that don’t fight but praise you. Put on a runway show to raise funds. Offer to do the hair if you’re listed as the stylist who did the job. It’s a win-win scenario.

Act together to come up with a publicity plan to support area nail salons. It may be as easy as connecting to each other’s pages. You will hand out other people’s business cards. If you can find a lot of people to help you, it would be easier to get customers.

Give a Promotion

There are discounts at several companies that reward loyal clients. You may sell a special 50% shave. If you offer to do their hair or their nails as well, you’ll offer a promotion. Buy business cards with buy-ten-get-one-free deals. That way, you’ll have the opportunity to keep going back to them.

To promote the holidays, send something relevant to the holiday. Present an exclusive offer that involves a blow-dry and hair shaping for every cut and paint. 

Market hair care and offer a two-for-one offering. Go ahead and be imaginative. It doesn’t have to be a major promotion, just make it as easy as possible. It’s a smart way to get more customers.

Internet social media network

Social media is a fantastic way for hairstylists to get more customers. It is simple if you understand how to use social media effectively. All you really need is your smartphone. All you need is your smartphone. Will you feature pictures from before and after haircuts? Show off your potential on social media.

Write a post about popular FAQs. Shoot a video about hairstyles that look nice in those ages. Upload images of different hairstyles.

Social networking is a perfect platform for discovering your niche market. You may target them by how much money they make, their age, and their desires. A small advertisement campaign will start for $1 per day on Facebook and Instagram. 

You can show your skills to the whole area at such a low marketing budget. You can also use content marketing with Instagram reels and Tik Tok. There are many case studies where beauty artists get a lot of work by sharing their skills with creative content. 

An email campaign is the highest ROI marketing activity

E-mail is fast, simple, and inexpensive. Sending your clients, a newsletter twice a month is perfect for retention. That’s how they’ll be reminded of your talent.

Tell them to make an appointment for their next haircut, even though it is not for a few months. Email them with a birthday wish along with a limited discounted use. If you know about them getting married, delivering a daughter, or some special thing, you can quickly keep in touch with them.

This is a perfect way to foster goodwill. Personalize the emails so they are more likely to open. Have eye-catching headings to inspire readers to carry more.